SEABORN CLUB

Branding

THE AIM

Seaborn Club wanted branding that captured the feeling of summer, freedom and confidence to appeal to their target audience. The aim was to develop a recognisable brand that felt consistent across packaging, socials and marketing materials.

SOLUTION

Maed created a branding kit of soft pastel colours and aesthetic font to fit the exact vibe Seaborn Club was looking for. The identity included a distinctive logo, stamp logo, colour palette, typography and supporting graphic elements. I also explored how the branding could be applied across labels and packaging thank you cards.